Your Audience is the Key (PART 2)
Hey, Reader! A friend of mine often says: "don't prove to the audience that you are someone, prove to the audience that they are someone." My guess is that most of us get this wrong. It's pretty obvious when we approach big moments thinking "I hope I don't screw this up," rather than, "I hope someone takes something away from this." For Part 2 of 'Pitch, Please,' I'm walking you through how to analyze an audience. I use a four-step process, acronym being READ (Roles, Expectations, Aversions,...